Develop a new visual identity for a data analytics start-up offering lifelong education in data science through custom training programmes.

Create a distinct brand message and tonality to the existing competitors in the field and mark a significant move forward in the company current development and future public and private customers targeted.

From the starting point of a fresh mind represented as a honeycomb, the plurality of experiences and knowledge acquired across a lifetime makes us truly unique, like a fingerprint. Defined by our willingness to better ourselves, we remain open to learn new things able to change us at our deepest core. This is the HiveMind experience.

In addition to the logo itself, the colour palette proposes a balanced set of dark and bright hues. Two main background tones, associated with a third (green) allow for an mixed use of coloured texts. Two accent colours help bring attention yet contrast compared to the other players in the field.