Corporate creative
and content strategist based in London.
Intro
With a knack for content strategy, digital experiences, and creative corporate branding, I love helping companies connect with their customers. Whether it's launching new products or creating captivating campaigns, I bring visions to life with a mix of great storytelling and compelling visuals..
Work
I'm on a mission to create seamless digital experiences that elevate brand visibility and engagement for a global construction leader. By blending UX/UI design, content strategy, and data-driven insights, I develop intuitive platforms that help architects and designers explore our portfolio with ease. From interactive showcases to optimised web experiences, my work strengthens brand differentiation, drives competitive advantage, and boosts global digital engagement.
My CV
My career is built on understanding how people experience brands—whether digitally on a screen or physically in a built environment. I am passionate about the intersection of marketing strategy, storytelling, and interior design.
With over 10 years of experience in the Architecture, Design, and Construction sectors (including global roles at Knauf Ceiling Solutions and Armstrong World Industries), I specialise in translating technical product portfolios into compelling design narratives.I act as a bridge between manufacturing capability and the creative community. I understand that for architects and designers, a product is not just a SKU: it is a material component of a spatial experience. My work focuses on ensuring that a brand’s digital presence reflects the same quality, aesthetic, and innovation as the physical products they create.
Bridging Strategy and Spatial Design
Currently advancing my practice through Interior Design training at the University of the Arts London (UAL), I am actively converging my strategic background with technical design skills. This dual perspective allows me to approach projects with a unique commercial and creative lens:
User-Centricity: My expertise in mapping digital user journeys translates directly to spatial planning and human-centric design flows.
Commercial Awareness: Years of managing budgets, stakeholders, and product launches mean I understand the business reality behind design concepts.
Brand Translation: I have spent a decade defining brand guidelines; now, I apply that rigour to translating brand identity into three-dimensional environments.
My expertise lies in:
Design-Led Strategy: Crafting brand positioning that resonate with the A&D community.
Narrative & Content: Translating complex technical specifications into inspiring stories for specifiers.
Global to Local Activation: Managing the balance between global consistency and regional market nuances.
Whether defining a digital strategy or developing a spatial concept, my goal is the same: to create seamless, meaningful connections between people and their environments.
About
All works on this site are the property of my clients and former employers and are featured here with their express permission.